August 4, 2021

The 10 Biggest Mistakes Christians Make in the Media

At the National Religious Broadcasters Convention in Nashville, media consultant, filmmaker, and author Phil Cooke looks at the 10 most common mistakes that keep Christians from using the media more effectively and block our messages from engaging the culture.   In his regularly updated and highly anticipated workshop “The 10 Biggest Mistakes Christians Make in the Media” he’ll explore how the media world is changing, and why people of faith have found it so difficult to keep up.

“We’ll ask the question can Christians really impact the world through media,” says Cooke, Creative Director at Cooke Pictures.   “And from there, we’ll ask why – in spite of billions of dollars invested in radio and TV networks, movies, and social media, aren’t we making a bigger difference? “

An internationally known writer and speaker, Phil Cooke has produced media programming in more than 40 countries around the world.  In the process, has been shot at, survived two military coups, fallen out of a helicopter, and in Africa, been threatened with prison. And during that time – through his company Cooke Pictures in Burbank, California – he’s helped some of the largest non-profit organizations in the world navigate periods of dramatic disruption and change.

He’s also a founding partner in the commercial production company TWC Films, which produces national advertising for some of the largest companies in the country.  According to former CNN journalist Paula Zahn, Phil is rare – a working producer in Hollywood with a Ph.D. in Theology. He’s appeared on MSNBC, CNBC, CNN, and his work has been profiled in the New York Times, The Los Angeles Times, and The Wall Street Journal.

His book: “Branding Faith: Why Some Churches and Non-Profits Impact the Culture and Others Don’t” is changing the way non-profit and religious organizations use the media to tell their story. And his new book “Jolt!: Get the Jump on a World That’s Constantly Changing.” shares his secrets of making today’s culture of disruption and change work for you.

He’s lectured at universities like Yale, University of California at Berkeley, UCLA, and is an adjunct professor at the King’s College & Seminary, and Biola University in Los Angeles.

Find out more at

About The NRB Convention
This presentation will take place at the Gaylord Opryland Bayou E on February 28, 2001 at 10:45am The annual Convention & Exposition is the largest nationally and internationally recognized event dedicated solely to assist those in the field of Christian communications. The dynamic Exposition consists of nearly 300 companies and is an active marketplace for those seeking tools and services to expand their ministries. NRB 2011 is being held at the Gaylord Opryland Resort and Convention Center in Nashville. For registration and other Convention information go to:

About NRB
The National Religious Broadcasters Association (NRB) is the preeminent association of Christian communicators working to keep the doors of electronic media open for the spread of the Gospel, which promotes standards of excellence, integrity, and accountability. NRB provides networking, educational, ministry, and fellowship opportunities for its members. NRB is a non-partisan international association of Christian communicators, representing millions of listeners, viewers, and readers.  Learn more at