Lufkin TX – Atkinson Candy Company hosted the first Chick-O-Stick Twitter Party as part of their Guilt Free Treats campaign on Tuesday, October 2, 2012 engaging thousands of people across the country.
“This was obviously a new thing for us, but I think it was a great success. It was a lot of fun and the interaction we were able to have with our consumers was amazing,” says Scott McElroy, Director of Marketing for Atkinson Candy Company. “Most people know about Chick-O-Sticks, Mint Twists, and Peanut Butter Bars, but they don’t know we offer them in a gluten free, sugar free alternative, so the response we saw was a great one.”
A twitter party is a virtual party, using the twitter platform for a fast and fun user experience. Usually held in the evening, twitter parties typically last one to two hours and are a wonderful way for people to connect and discuss a topic or brand.
“During the twitter party, thousands of participants were logged in discussing the Atkinson Candy brand and products,” according to Charles Roberds, Director of Creative and Social Media for MSGPR. “Twitter parties are a great way to ignite conversation around a brand by generating thousands of tweets in under two hours.”
The discussions centered on Atkinson Candy’s sugar-free and gluten free options that can satisfy any sweet tooth. These candies are ideal for people that suffer from gluten-intolerance or diabetes. Consumer tests have shown people cannot tell the difference, which means diabetics and others wishing to avoid sugar can now truly enjoy great-tasting candies such as Atkinson’s Peanut Butter Bars, Chick-O-Stick and Mint Twist candies.
McElroy continues, “That’s why they’re our “Guilt Free Treats”, because we want our consumer to feel great about eating our candies. Celiac disease, gluten intake, and sugar intake are all growing issues for candy lovers, so providing an alternative to families, who are a bit more specific about what they eat, was really a no-brainer for us. It was great to see, first hand, the benefit we’re now able to provide existing and new customers. We look forward to doing it again.”
Atkinson Candy Company has been manufacturing fresh quality candy in Lufkin, Texas since 1932. The company’s brands are distributed worldwide— Chick-O-Stick, Peanut Butter Bar, Long Boys Coconut, Chocolate Long Boys, Long Boy Jrs., Mint Twists, Fruitie Tootie, Peco Coconut Peanut Brittle, Rainbow Coconut Bars, Christmas Tree Mint Twists, Family Favorites, Rainbow Sticks, Mint Sticks, Assorted Sours, Old Fashion Peanut Brittle and Gemstone Candies by Atkinson. Candies may be ordered from the web at www.AtkinsonCandy.com or purchased from your favorite retailer.
MSGPR is based north of Houston in Lufkin Texas. The company specializes in providing clients with innovative, professional communications to promote and expand public awareness. MSGPR supports their missions with the use of publications, print, radio, television, Internet and personal contact. MSGPR has offices in Lufkin, Dallas, Illinois and Colorado. The MSGPR website is at www.msgpr.com .
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